Trade in for up to 850,000 points.
Need help finding a phone?
**Offer valid from April 9-22, 2026. Add a line with a new device on a 2-year term to your wireless plan and earn a one-time bonus of 100,000 PC Optimum™ points on Rogers Ultra and Max tier plans or 50,000 PC Optimum™ points on Rogers Plus tier and Fido Plus tier plans at any participating The Mobile Shop™ location. A setup service fee may apply (SSF). Availability may vary by region. Offers subject to change without notice. Subject to credit approval. PC Optimum™ points earned vary by device and plan. Product availability may vary by store. Conditions apply. See in-store for full details. Offer has no cash value. PC Optimum™ points will be deducted for any cancellations. Visit themobileshop.ca/locations for store locations.
The Mobile ShopTM is a division of Loblaws Inc.
Contact our Head Office:
The Mobile Shop
600-500 Lakeshore Blvd. West
PO Box 600
Toronto, Ontario M5V 2V9

