The Mobile Shop
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The back of a silver Samsung Galaxy S25, iPhone 16 and Pixel 9 from left to right on a light blue gradient background.
The back of a silver Samsung Galaxy S25, iPhone 16 and Pixel 9 from left to right on a light blue gradient background.
The back of a silver Samsung Galaxy S25, iPhone 16 and Pixel 9 from left to right on a light blue gradient background.
Earn an extra 100,000 points
 
On any new phone with additional line on Rogers and Fido plans.**
Book an appointment
white pts puck in red circle icon

Trade in for up to 850,000 points.

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Offers
PC Optimum Points
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Legal Details

**Offer valid from April 9-22, 2026. Add a line with a new device on a 2-year term to your wireless plan and earn a one-time bonus of 100,000 PC Optimum™ points on Rogers Ultra and Max tier plans or 50,000 PC Optimum™ points on Rogers Plus tier and Fido Plus tier plans at any participating The Mobile Shop™ location. A setup service fee may apply (SSF). Availability may vary by region. Offers subject to change without notice. Subject to credit approval. PC Optimum™ points earned vary by device and plan. Product availability may vary by store. Conditions apply. See in-store for full details. Offer has no cash value. PC Optimum™ points will be deducted for any cancellations. Visit themobileshop.ca/locations for store locations.

The Mobile ShopTM is a division of Loblaws Inc.

Contact our Head Office:
The Mobile Shop
600-500 Lakeshore Blvd. West
PO Box 600
Toronto, Ontario M5V 2V9