*You could earn up to 775,000 PC Optimum points by trading in a mobile phone at participating The Mobile Shop locations and purchasing a new device or upgrade with an activation on select monthly plans from October 2-8, 2025. The trade-in value of a mobile phone is based upon the condition of your mobile phone and determined using a third-party tool provided by Phobio. By participating in the Program you agree to the Program Terms. Cannot be applied to past purchases or activations. Subject to credit approval. No cash refunds. Subject to change. Find the nearest store at themobileshop.ca/en/locations.

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The Mobile Shop™ is a division of Loblaws Inc.