^†Redeem PC Optimum™ points at The Mobile Shop™ toward the purchase of new 2-year activation or upgrade agreements with select carriers, subject to all carrier terms and conditions. You can also redeem points toward the purchase of new devices, including device financing and device return options but excluding monthly rate plan costs. Applicable taxes are extra. Points must be redeemed at the time of device activation. Previous activations are not eligible. Minimum and maximum points redemption amounts applied toward purchase of plans and devices at The Mobile Shop™ may vary by carrier and device; ask a Mobilist™ for details or visit themobileshop.ca. Subject to change. 10,000 PC Optimum™ points are worth $10 in rewards. PC Optimum™ points have no cash value and are not exchangeable for cash. Some redemption restrictions apply. Visit pcoptimum.ca for details and full loyalty terms and conditions.

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The Mobile Shop™ is a division of Loblaws Inc.