The Mobile Shop
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"CELEBRATE CANADA DAY" in black font against a red background covered in dark red maple leaves.
"CELEBRATE CANADA DAY" in black font against a red background covered in dark red maple leaves.
"CELEBRATE CANADA DAY" in black font against a red background covered in dark red maple leaves.
A black iPhone Air front facing device next to a Rogers logo inside a white container against a red background covered in dark red maple leaves.
A black iPhone Air front facing device next to a Rogers logo inside a white container against a red background covered in dark red maple leaves.
A black iPhone Air front facing device next to a Rogers logo inside a white container against a red background covered in dark red maple leaves.
iPhone Air + 100GB plan for $70/mo
 
PC Optimum™ members only: just $70/mo for iPhone Air + 100GB data plan. Get yours in store.*
View offer
A silver Galaxy S26 front facing device next to a Bell logo inside a white container against a red background covered in dark red maple leaves.
A silver Galaxy S26 front facing device next to a Bell logo inside a white container against a red background covered in dark red maple leaves.
A silver Galaxy S26 front facing device next to a Bell logo inside a white container against a red background covered in dark red maple leaves.
Galaxy S26 + 100GB plan for $61/mo
 
PC Optimum™ members only: just $61/mo for Galaxy S26 + 100GB data plan. Get yours in store.*
View offer
A black iPhone Air front facing device next to a Rogers logo inside a white container against a red background covered in dark red maple leaves.
A black iPhone Air front facing device next to a Rogers logo inside a white container against a red background covered in dark red maple leaves.
A black iPhone Air front facing device next to a Rogers logo inside a white container against a red background covered in dark red maple leaves.
iPhone Air + 100GB plan for $70/mo
 
PC Optimum™ members only: just $70/mo for iPhone Air + 100GB data plan. Get yours in store.*
View offer
A silver Galaxy S26 front facing device next to a Bell logo inside a white container against a red background covered in dark red maple leaves.
A silver Galaxy S26 front facing device next to a Bell logo inside a white container against a red background covered in dark red maple leaves.
A silver Galaxy S26 front facing device next to a Bell logo inside a white container against a red background covered in dark red maple leaves.
Galaxy S26 + 100GB plan for $61/mo
 
PC Optimum™ members only: just $61/mo for Galaxy S26 + 100GB data plan. Get yours in store.*
View offer
LET OUR MOBILISTS HELP YOU FIND YOUR BEST DEAL - BOOK AN INSTORE APPOINTMENT
LET OUR MOBILISTS HELP YOU FIND YOUR BEST DEAL - BOOK AN INSTORE APPOINTMENT
LET OUR MOBILISTS HELP YOU FIND YOUR BEST DEAL - BOOK AN INSTORE APPOINTMENT

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iPhone 17e official logo with Apple icon above "Feature stacked, value packed" in black font with a pink iPhone 17e underneath.
iPhone 17e official logo with Apple icon above "Feature stacked, value packed" in black font with a pink iPhone 17e underneath.
iPhone 17e official logo with Apple icon above "Feature stacked, value packed" in black font with a pink iPhone 17e underneath.

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Redeem points to save on a new phone

Lower the price of any new phone by redeeming PC Optimum points in-store. Learn more
PC Optimum

The Mobile Shop difference

Learn about us
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Ultimate rewards

Enjoy exclusive offers for PC Optimum members

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More choice

Pick from a variety of phones and plans, internet, and TV from the leading providers

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One-stop shop

Located in your grocery store with 200+ locations

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Expert advice

Best-in-class experts to help you find the best deal for you

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Bundel TV and Save
Bundel TV and Save
Bundle internet & TV packages
Find the best internet option in your area on one of Canada’s best networks.
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Contact us

Live chat with a Mobilist
Our live Mobilist team is available to answer your questions from 10am – 9pm EST, 7 days a week.
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Three Mobilists laughing
Three Mobilists laughing
Find The Mobile Shop nearest you
Come visit us in store to easily compare phones and plans to find the best one for you.
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Two Mobilists looking at monitor
Two Mobilists looking at monitor
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Legal Details

*Device handing fees may apply, Taxes extra. Subject to credit approval. A down payment may be required based on our evaluation of your credit. PC Optimum™ points earned vary by device and plan. Product availability may vary by store. Subject to change. Conditions apply. Visit themobileshop.ca for full details.

The Mobile Shop™ is a division of Loblaws Inc.

Contact our Head Office:
The Mobile Shop
600-500 Lakeshore Blvd. West
PO Box 600
Toronto, Ontario M5V 2V9