The Mobile Shop
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A silver Galaxy S26 on a blue background next to the words "Galaxy AI" in white and "Preorder now".
A silver Galaxy S26 on a blue background next to the words "Galaxy AI" in white and "Preorder now".
A silver Galaxy S26 on a blue background next to the words "Galaxy AI" in white and "Preorder now".
A silver Galaxy S26 on a blue background next to the words "Galaxy AI" in white and "Preorder now".
A silver Galaxy S26 on a blue background next to the words "Galaxy AI" in white and "Preorder now".
A silver Galaxy S26 on a blue background next to the words "Galaxy AI" in white and "Preorder now".
Get double the storage
 
Get double the storage for no additional cost when you pre-order the new Galaxy S26 series.**
Book an appointment
A white circle features "100GB for $40 with select carriers" on a pink background.
A white circle features "100GB for $40 with select carriers" on a pink background.
A white circle features "100GB for $40 with select carriers" on a pink background.
PC Optimum members only
 
Exclusive plan for PC Optimum members! Available for a limited time.***
Book an appointment
A silver Galaxy S26 on a blue background next to the words "Galaxy AI" in white and "Preorder now".
A silver Galaxy S26 on a blue background next to the words "Galaxy AI" in white and "Preorder now".
A silver Galaxy S26 on a blue background next to the words "Galaxy AI" in white and "Preorder now".
Get double the storage
 
Get double the storage for no additional cost when you pre-order the new Galaxy S26 series.**
Book an appointment
A white circle features "100GB for $40 with select carriers" on a pink background.
A white circle features "100GB for $40 with select carriers" on a pink background.
A white circle features "100GB for $40 with select carriers" on a pink background.
PC Optimum members only
 
Exclusive plan for PC Optimum members! Available for a limited time.***
Book an appointment
LET OUR MOBILISTS HELP YOU FIND YOUR BEST DEAL - BOOK AN INSTORE APPOINTMENT
LET OUR MOBILISTS HELP YOU FIND YOUR BEST DEAL - BOOK AN INSTORE APPOINTMENT
LET OUR MOBILISTS HELP YOU FIND YOUR BEST DEAL - BOOK AN INSTORE APPOINTMENT

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Redeem points to save on a new phone

Lower the price of any new phone by redeeming PC Optimum points in-store. Learn more
PC Optimum

The Mobile Shop difference

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Ultimate rewards

Enjoy exclusive offers for PC Optimum members

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More choice

Pick from a variety of phones and plans, internet, and TV from the leading providers

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One-stop shop

Located in your grocery store with 200+ locations

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Expert advice

Best-in-class experts to help you find the best deal for you

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Bundle internet & TV packages
Find the best internet option in your area on one of Canada’s best networks.
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Contact us

Live chat with a Mobilist
Our live Mobilist team is available to answer your questions from 10am – 9pm EST, 7 days a week.
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Three Mobilists laughing
Three Mobilists laughing
Find The Mobile Shop nearest you
Come visit us in store to easily compare phones and plans to find the best one for you.
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Two Mobilists looking at monitor
Two Mobilists looking at monitor
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Legal Details

**The trade-in value of a Device is based upon the condition of your Device. The trade-in value of the Device is determined using a third party tool provided by Phobio; subject to change. Trade-in value is paid in PC OptimumTM points and is not redeemable for cash (10,000 points is worth $10 in free rewards). The full amount of the trade-in value may be redeemed at time of purchase of a new device and activation or can be used toward the purchase of accessories at The Mobile ShopTM. Trade-in value is non-negotiable. All trade-ins under the Program are final. The Mobile ShopTM is under no obligation to return any Device traded-in by you under the Program. If you return your newly purchased device, your Device will not be returned to you. You may be permitted to use the value of the trade-in value towards a different new device, and any remaining value can be used towards accessories. No cash refunds.

***With auto-pay and program discount for 24 months when you activate and bring your own device. Terms and conditions apply. Subject to change. See in store for full details.

The Mobile Shop™ is a division of Loblaws Inc.

Contact our Head Office:
The Mobile Shop
600-500 Lakeshore Blvd. West
PO Box 600
Toronto, Ontario M5V 2V9