The Mobile Shop
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Now available at The Mobile ShopTM
Trade up to the best iPhone yet and earn up to 1,345,000 PC OptimumTM points*. T&Cs apply.
Book appointment
Coming soon: iPhone Duo. Pre-order starts October 16.
Coming soon: iPhone Duo. Pre-order starts October 16.
Coming soon: iPhone Duo. Pre-order starts October 16.
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Earn up to
225,000
Earn big on iPhone 17 Pro or Pro Max new activations and upgrades. Hurry, offer ends soon!**
Book appointment
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A member price that can't be beat
Members save $600 over 24 months on iPhone Air at The Mobile Shop.***
Book appointment
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Earn up to
225,000
Earn big on iPhone 17 Pro or Pro Max new activations and upgrades. Hurry, offer ends soon!**
Book appointment
-
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A member price that can't be beat
Members save $600 over 24 months on iPhone Air at The Mobile Shop.***
Book appointment
Book and attend an appointment to earn 10,000 PC Optimum points.
Book and attend an appointment to earn 10,000 PC Optimum points.
Book and attend an appointment to earn 10,000 PC Optimum points.

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Where PC Optimum MembersTM shop mobile

Expert advice

Get expert advice from our Mobilists® to find the right phone and plan—all in your local grocery store.

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Earn and redeem

Earn PC Optimum™ points on the things you buy and use them to save on the things you love—like your next phone.

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Exclusive perks

Enjoy exclusive offers, rewards, and savings, only available for PC Optimum™ members.

Learn more

Contact us

Live chat with a Mobilist®

Our live Mobilist® team is available to answer your questions from 10am – 9pm EST, 7 days a week.

Three Mobilists laughing
Three Mobilists laughing
Three Mobilists laughing

Find The Mobile Shop nearest you

Come visit us in store to easily compare phones and plans to find the best one for you.

Two Mobilists looking at monitor
Two Mobilists looking at monitor
Two Mobilists looking at monitor
Find a store
Legal Details

*Offer available for a limited time, while supplies last. PC Optimum™ members receive 75,000 points with a new phone activation on a Rogers Ultimate plan or Bell Ultra plan, plus up to 290,000 trade-in bonus points with Bell or up to 240,000 trade-in bonus points with Rogers when trading in an eligible device towards an iPhone 18 Pro or iPhone 18 Pro Max. Members may also receive up to 980,000 points based on the trade-in value of an eligible iPhone 17 Pro Max. Subject to credit approval and all trade-in program terms and conditions. By participating in the program, you agree to the program terms. Offer is subject to change. Terms and conditions apply. Learn more at themobileshop.ca.

**Offer available for a limited time while supplies last. PC Optimum members get 75,000 points with new phone activation on the Bell Ultra Plan in addition to the regular 150,000 points available on iPhone 17 Pro or Pro Max. Offer subject to change without notice. See full details in store.

***Offer available to PC Optimum Members only. For a limited time. Device handling fee of $40 applies. Price shown excludes applicable taxes, with device return option. Device return option applies. After 24 months, return the device in good working condition or pay $216 to keep it. Subject to credit approval. A down payment may be required based on our evaluation of your credit. Product availability may vary by store. Subject to change. Conditions apply. Visit themobileshop.ca for full details.

The Mobile Shop™ is a division of Loblaws Inc.

Contact our Head Office:
The Mobile Shop
600-500 Lakeshore Blvd. West
PO Box 600
Toronto, Ontario M5V 2V9