*Offer available for a limited time, while supplies last. PC Optimum™ members receive 75,000 points with a new phone activation on a Rogers Ultimate plan or Bell Ultra plan, plus up to 290,000 trade-in bonus points with Bell or up to 240,000 trade-in bonus points with Rogers when trading in an eligible device towards an iPhone 18 Pro or iPhone 18 Pro Max. Members may also receive up to 980,000 points based on the trade-in value of an eligible iPhone 17 Pro Max. Subject to credit approval and all trade-in program terms and conditions. By participating in the program, you agree to the program terms. Offer is subject to change. Terms and conditions apply. Learn more at themobileshop.ca.

¹Offer available for a limited time while supplies last. PC Optimum members get 75,000 points with new phone activation on the Bell Ultra Plan in addition to the regular 150,000 points available on iPhone 17 Pro or Pro Max. Offer subject to change without notice. See full details in store.

²Offer available until Sep 30 2026, for a limited time while supplies last. PC Optimum™ membership required.
To earn up to 525,000 PC Optimum™ points, members must add an additional line to their primary plan on their eligible 2-year Rogers Ultimate or Bell Ultra plan and activate or upgrade to an iPhone 16 128GB on the plan.
The offer includes: 75,000 points for a new activation or upgrade on a Rogers Ultimate or Bell Ultra plan, plus up to 350,000 points with a new activation or upgrade on an iPhone 16 on Rogers Ultimate or Bell Ultra plan, plus an extra 100,000 points when an eligible additional line is added to the primary plan.
A one-time $40 device activation fee applies.
iPhone 16: $10/mo. plus applicable taxes for 24 months with Device Return Option. 0% APR, $0 down OAC with a 24-month financing agreement, eligible mobile plan and Device Return Option. Prices listed before applicable taxes. Device Return Amount of $394, as well as a discount credit of $548 over 24 months (or $22.80/mo), will be deducted from the full device price ($1,182) before calculating 24 equal monthly payments.
Device must be returned in good working condition within 24 months. Failure to return the device in good working condition will result in the Device Return Amount becoming due. Discount credit is applied over 24 months. Cancellation of financing or eligible wireless plan results in the outstanding financing balance becoming due and loss of the monthly discount credit.

The Mobile Shop™ is a division of Loblaws Inc.

Contact our Head Office:
The Mobile Shop
600-500 Lakeshore Blvd. West
PO Box 600
Toronto, Ontario M5V 2V9