The Mobile Shop
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A lady celebrates getting bonus PC Optimum points on a blank smartphone screen.
A lady celebrates getting bonus PC Optimum points on a blank smartphone screen.
A lady celebrates getting bonus PC Optimum points on a blank smartphone screen.
Bonus redemption event
 
This week, PC Optimum members can save on new phones or accessories with up to $140 extra value!2
Learn more
A silver Galaxy S26 on a blue background next to the words "Galaxy AI" in white and "Preorder now".
A silver Galaxy S26 on a blue background next to the words "Galaxy AI" in white and "Preorder now".
A silver Galaxy S26 on a blue background next to the words "Galaxy AI" in white and "Preorder now".
Up to
850,000
Trade in & preorder the new Galaxy S26 series. Book an appointment to secure yours!**
Book an appointment
A white circle features "100GB for $35 with select carriers" on a pink background.
A white circle features "100GB for $35 with select carriers" on a pink background.
A white circle features "100GB for $35 with select carriers" on a pink background.
Bring your own phone plan
 
Available for a limited time. Hurry in store to claim!***
Book an appointment
Save $5 per month when you redeem 120,000 points
Save $5 per month when you redeem 120,000 points
Save $5 per month when you redeem 120,000 points
Redeem points to save
 
Lower the price of any new phone with points.†
Learn more
Legal Details

2Redeem PC Optimum points at The Mobile Shop toward the purchase of new 2-year activation or upgrade agreements with select carriers, subject to all carrier terms and conditions. Bonus value offer available for a limited time. You can also redeem points toward the purchase of new devices, including device financing and device return options but excluding monthly rate plan costs. Applicable taxes are extra. Points must be redeemed at the time of device activation. Previous activations are not eligible. Minimum and maximum points redemption amounts applied toward purchase of plans and devices at The Mobile Shop may vary by carrier and device; ask a Mobilist for details or visit themobileshop.ca. Subject to change. 10,000 PC Optimum points are worth $10 in rewards. Redemption rates may differ for devices less than $5/mo. Device price cannot be lowered below $1/mth . PC Optimum points have no cash value and are not exchangeable for cash. Some redemption restrictions apply. Visit pcoptimum.ca for details and full loyalty terms and conditions.

**The trade-in value of a Device is based upon the condition of your Device. The trade-in value of the Device is determined using a third party tool provided by Phobio; subject to change. Trade-in value is paid in PC OptimumTM points and is not redeemable for cash (10,000 points is worth $10 in free rewards). The full amount of the trade-in value may be redeemed at time of purchase of a new device and activation or can be used toward the purchase of accessories at The Mobile ShopTM. Trade-in value is non-negotiable. All trade-ins under the Program are final. The Mobile ShopTM is under no obligation to return any Device traded-in by you under the Program. If you return your newly purchased device, your Device will not be returned to you. You may be permitted to use the value of the trade-in value towards a different new device, and any remaining value can be used towards accessories. No cash refunds.

***With auto-pay and program discount when you activate and bring your own device. Terms and conditions apply. Subject to change. See in store for full details.

†Redeem PC Optimum™ points at The Mobile Shop™ toward the purchase of new 2-year activation or upgrade agreements with select carriers, subject to all carrier terms and conditions. You can also redeem points toward the purchase of new devices, including device financing and device return options but excluding monthly rate plan costs. Applicable taxes are extra. Points must be redeemed at the time of device activation. Previous activations are not eligible. Minimum and maximum points redemption amounts applied toward purchase of plans and devices at The Mobile Shop™ may vary by carrier and device; ask a Mobilist™ for details or visit themobileshop.ca. Subject to change. 10,000 PC Optimum™ points are worth $10 in rewards. PC Optimum™ points have no cash value and are not exchangeable for cash. Some redemption restrictions apply. Visit pcoptimum.ca for details and full loyalty terms and conditions.

1 Limited time offer. Subject to credit approval. Bonus PC Optimum™ points earned vary by device and plan. PC Optimum™ points will be deducted for any returns. Product availability may vary by store. We are not obligated to award points based on errors or misprints. Find the nearest store at themobileshop.ca/en/locations. Offer subject to change without notice.

The Mobile Shop™ is a division of Loblaws Inc.

Contact our Head Office:
The Mobile Shop
600-500 Lakeshore Blvd. West
PO Box 600
Toronto, Ontario M5V 2V9