The Mobile Shop
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iPhone Air Space Black
Rogers

Members Save In-Store

Apple iPhone Air
$4.99/mo

With select carriers and plans*

+ 150,000 PC Optimum points*
View offer
Samsung - Galaxy S26
Bell Rogers

Members Save In-Store

Samsung Galaxy S26
$1.00/mo

With select carriers and plans*

+ 200,000 PC Optimum points*
View offer
A silver smartphone on a purple rectangle surrounded by red PC Optimum points pucks
A silver smartphone on a purple rectangle surrounded by red PC Optimum points pucks
A silver smartphone on a purple rectangle surrounded by red PC Optimum points pucks
Trade in your phone, rack up the points!
Up to
700,000
Use your PC Optimum™ points to lower your monthly device cost on your new phone.2
Learn more
A hand holds the back camera side of a silver smartphone against a purple rectangle with faint white PC Optimum points puck pattern.
A hand holds the back camera side of a silver smartphone against a purple rectangle with faint white PC Optimum points puck pattern.
A hand holds the back camera side of a silver smartphone against a purple rectangle with faint white PC Optimum points puck pattern.
Redeem your points to save on a new phone
 
Use your PC Optimum™ points to lower your monthly device cost on your new phone.3
Learn more
Legal Details

1Sign-up bonus available with eligible purchase. See in store for full details.

2The trade-in value of a Device is based upon the condition of your Device. The trade-in value of the Device is determined using a third party tool provided by Phobio; subject to change. Trade-in value is paid in PC OptimumTM points and is not redeemable for cash (10,000 points is worth $10 in free rewards). The full amount of the trade-in value may be redeemed at time of purchase of a new device and activation or can be used toward the purchase of accessories at The Mobile ShopTM. Trade-in value is non-negotiable. All trade-ins under the Program are final. The Mobile ShopTM is under no obligation to return any Device traded-in by you under the Program. If you return your newly purchased device, your Device will not be returned to you. You may be permitted to use the value of the trade-in value towards a different new device, and any remaining value can be used towards accessories. No cash refunds.

3Redeem PC Optimum™ points at The Mobile Shop™ toward eligible new 2-year activations or upgrade agreements with select carriers, subject to all carrier terms and conditions. Points can also be redeemed towards the purchase of new devices, including eligible device financing and device return options. Points cannot be redeemed toward monthly wireless service plan charges. Redeeming points toward an eligible device purchase may reduce monthly device financing costs. A minimum redemption of 120,000 PC Optimum™ points is required, with a maximum redemption of 480,000 points per transaction. Redemptions must be made in increments of 120,000 points. Eligible devices, carriers, financing options, and redemption amounts vary. Previous activations are not eligible. Taxes and applicable fees are extra. Device price cannot be reduced below $1/month. 10,000 PC Optimum™ points = $10 in rewards. PC Optimum™ points have no cash value and are not exchangeable for cash. Subject to change. Visit themobileshop.ca and pcoptimum.ca for full details and terms and conditions.

*Offer subject to change without notice. Offer available for a limited time while supplies last. Subject to credit approval. Bonus PC Optimum points earned vary by device and plan. PC Optimum points will be deducted for any returns. Product availability may vary by store. We are not obligated to award points based on errors or misprints. Enrollment Fee OR Setup Service Fee may apply. Price offers available with 24 mo. financing agreement, eligible mobile plan and device return. Applicable device return amount will be deducted from full device price before calculating 24 equal monthly payments. Device must be returned in good working condition within 24 mos. (failure to do so will result in device return amount becoming due). Cancellation of financing results in outstanding financing balance becoming due and loss of monthly credit. 0% APR on approved credit with a financing agreement and applicable monthly plan. A down payment may be required based on evaluation of your credit. Financing agreement based on full price plus applicable taxes less any Save and Return Amount (excluding promo credits, if applicable, which are applied monthly on your bill for as long as your financing agreement is in place); if your financing agreement is terminated your outstanding financing balance becomes due. If your wireless plan is cancelled, the outstanding financing balance becomes due along with your device return amount. Product availability may vary by store. Find the nearest store at themobileshop.ca/en/locations. Offer subject to change without notice.

The Mobile Shop™ is a division of Loblaws Inc.

Contact our Head Office:
The Mobile Shop
600-500 Lakeshore Blvd. West
PO Box 600
Toronto, Ontario M5V 2V9