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Lower the price of any new phone by redeeming PC Optimum points in-store.
The Mobile Shop difference
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Enjoy exclusive offers for PC Optimum members
More choice
Pick from a variety of phones and plans, internet, and TV from the leading providers
One-stop shop
Located in your grocery store with 200+ locations
Expert advice
Best-in-class experts to help you find the best deal for you



Bundle internet & TV packages
Find the best internet option in your area on one of Canada’s best networks.
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Live chat with a Mobilist
Our live Mobilist team is available to answer your questions from 10am – 9pm EST, 7 days a week.



Find The Mobile Shop nearest you
Come visit us in store to easily compare phones and plans to find the best one for you.
Find us at your favourite grocery stores.


Legal Details
*Conditions apply. Visit themobileshop.ca for full details.
The Mobile Shop™ is a division of Loblaws Inc.
Contact our Head Office:
The Mobile Shop
600-500 Lakeshore Blvd. West
PO Box 600
Toronto, Ontario M5V 2V9
You can also fill out a form on the Contact Us page