The Mobile Shop
|
Orange iPhone 17 Pro in vintage font
Orange iPhone 17 Pro in vintage font
Orange iPhone 17 Pro in vintage font
iPhone 17 Pro is now available!
 
Get yours in store today.
View phone
A Moredays points bage with 775,000 PC Optimum points and the Moredays, Bell and Virgin Plus logos
A Moredays points bage with 775,000 PC Optimum points and the Moredays, Bell and Virgin Plus logos
A Moredays points bage with 775,000 PC Optimum points and the Moredays, Bell and Virgin Plus logos
Trade in bonus
 
Earn up to $775 in points on new activations when you trade in your device.*
Find a store
Apple iPhone Air
Apple iPhone Air
Apple iPhone Air

Top plans from leading providers

See plans
Bell logoRogers logoVirgin Mobile logoFido logoPC Mobile logoLucky Mobile logoChatr Mobile logo

Trending Phones

See all phones
Redeem points to save on a new phone

Lower the price of any new phone by redeeming PC Optimum points in-store.
PC Optimum

The Mobile Shop difference

Learn about us
red pts puck icon

Ultimate rewards

Enjoy exclusive offers for PC Optimum members

red smartphone icon

More choice

Pick from a variety of phones and plans, internet, and TV from the leading providers

red empty shopping cart icon

One-stop shop

Located in your grocery store with 200+ locations

red expert advice head icon

Expert advice

Best-in-class experts to help you find the best deal for you

Bundel TV and Save
Bundel TV and Save
Bundel TV and Save
Bundle internet & TV packages
Find the best internet option in your area on one of Canada’s best networks.
See Internet & TV

Contact us

Live chat with a Mobilist
Our live Mobilist team is available to answer your questions from 10am – 9pm EST, 7 days a week.
Three Mobilists laughing
Three Mobilists laughing
Three Mobilists laughing
Find The Mobile Shop nearest you
Come visit us in store to easily compare phones and plans to find the best one for you.
Two Mobilists looking at monitor
Two Mobilists looking at monitor
Two Mobilists looking at monitor
Find a store
Find us at your favourite grocery stores.
Atlantic Superstore logo
Dominion logo
Fortinos logo
Loblaws logo
Real Canadian Superstore logo
T&T logo
Zehrs logo
Your Independent Grocer
Legal Details

*You could earn up to 775,000 PC Optimum points by trading in a mobile phone at participating The Mobile Shop locations and purchasing a new device or upgrade with an activation on select monthly plans from October 2-8, 2025. The trade-in value of a mobile phone is based upon the condition of your mobile phone and determined using a third-party tool provided by Phobio. By participating in the Program you agree to the Program Terms. Cannot be applied to past purchases or activations. Subject to credit approval. No cash refunds. Subject to change. Find the nearest store at themobileshop.ca/en/locations.

The Mobile Shop™ is a division of Loblaws Inc.

Contact our Head Office:
The Mobile Shop
600-500 Lakeshore Blvd. West
PO Box 600
Toronto, Ontario M5V 2V9