The Mobile Shop
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A Moredays points bage with 775,000 PC Optimum points and the Moredays, Bell and Virgin Plus logos
A Moredays points bage with 775,000 PC Optimum points and the Moredays, Bell and Virgin Plus logos
A Moredays points bage with 775,000 PC Optimum points and the Moredays, Bell and Virgin Plus logos
Trade in bonus
 
Earn up to $775 in points on new activations when you trade in your device.*
Find a store
white pts puck in red circle icon

Trade in for up to 700,000 points.

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Legal Details

*You could earn up to 775,000 PC Optimum points by trading in a mobile phone at participating The Mobile Shop locations and purchasing a new device or upgrade with an activation on select monthly plans from October 2-8, 2025. The trade-in value of a mobile phone is based upon the condition of your mobile phone and determined using a third-party tool provided by Phobio. By participating in the Program you agree to the Program Terms. Cannot be applied to past purchases or activations. Subject to credit approval. No cash refunds. Subject to change. Find the nearest store at themobileshop.ca/en/locations.

The Mobile ShopTM is a division of Loblaws Inc.

Contact our Head Office:
The Mobile Shop
600-500 Lakeshore Blvd. West
PO Box 600
Toronto, Ontario M5V 2V9