Limited-time iPhone 16 trade-in bonus.
Don't miss out! Upgrade to the iPhone 16 series and get a bonus trade-in top-up for an eligible iPhone when you trade in an iPhone 13 Pro Max or older device.1
Frequently asked questions
1. How many points will I earn for trading in my old iPhone?
The trade-in value of your device depends on your iPhone model and the condition of your device, plus our limited-time trade bonus with Bell or Virgin Plus!
For example, if you trade in an iPhone 13 Pro Max for an iPhone 16, 16 Plus, 16 Pro or 16 Pro Max today, you can get $600 off the purchase price!*
*Over 24 months with Bell SmartPay or Virgin Sweet Pay plus eligible 2-year plan. Regular trade-in value (below) of a device is based upon its condition and is non-negotiable.
iPhone model | Regular | Bonus | Total trade-in value |
13 Pro Max | $350.94 | $249.06 | $600 |
13 Pro | $290.77 | $189.23 | $480 |
13 | $210.56 | $269.44 | $480 |
13 Mini | $238.13 | $121.87 | $360 |
12 Pro Max | $274.48 | $205.52 | $480 |
12 Pro | $194.27 | $285.73 | $480 |
12 Mini | $101.52 | $258.48 | $360 |
12 | $122.82 | $237.18 | $360 |
11 Pro Max | $171.71 | $188.29 | $360 |
11 Pro | $131.60 | $228.40 | $360 |
11 | $106.53 | $253.47 | $360 |
XS max | $92.74 | $147.26 | $240 |
XS | $70.18 | $169.82 | $240 |
XR | $70.18 | $169.82 | $240 |
X | $52.64 | $187.36 | $240 |
8+ | $35.09 | $204.91 | $240 |
8 | $17.54 | $222.46 | $240 |
2. How do I claim this offer?
Bring your device to your nearest location. Ask a mobilist in-store to trade in your old phone when you upgrade to an eligible iPhone 16 device. It’s that simple!
3. What are the conditions of the offer?
The offer is available May 9-28, 2025, to customers with eligible iPhone devices. You must trade-in when purchasing an iPhone 16 series device (excluding the iPhone 16e) to be eligible for the trade-in bonus. We accept one trade-in per new activation or upgrade.
4. How can I use PC OptimumTM points toward the purchase of my new iPhone?
For new device activations or upgrades, you must redeem a minimum of 120,000 PC OptimumTM points and up to a maximum of 480,000 points on your monthly device financing cost. Redemption must be done in increments of 120,000 points2. Chat with a mobilist online or in store to learn more.
Legal:
1 Trade in bonus offer excludes iPhone 16e. By participating in the Program, you expressly agree to hold harmless and indemnify The Mobile ShopTM, a division of Loblaws Inc., and its affiliates and their officers, directors, employees, contractors, agents, successors and assigns, from and against any and all claims, damages, liabilities, losses, costs, expenses, and fees arising out of: (1) your breach of this Agreement, including, but not limited to, the representations and warranties contained herein; (2) any suit or other proceeding for infringement or misappropriation of any copyright, trade secret or other proprietary right brought against The Mobile ShopTM, a division of Loblaws Inc., in connection with your Device you trade-in under the Program; and (3) the loss, disclosure, security, integrity, confidentiality or use of any personal or confidential information stored on a Device you trade-in under the Program.
2 Redeem PC OptimumTM points at The Mobile ShopTM toward the purchase of new 2-year activation or upgrade agreements with select carriers, subject to all carrier terms and conditions. You can also redeem points toward the purchase of new devices, including device financing and device return options but excluding monthly rate plan costs. Applicable taxes are extra. Points must be redeemed at the time of device activation. Previous activations are not eligible. Minimum and maximum points redemption amounts applied toward purchase of plans and devices at The Mobile ShopTM may vary by carrier and device; ask a MobilistTM for details or visit themobileshop.ca. Subject to change. 10,000 PC OptimumTM points are worth $10 in rewards. PC OptimumTM points have no cash value and are not exchangeable for cash. Some redemption restrictions apply. Visit pcoptimum.ca for details and full loyalty terms and conditions.