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Let me help you find a phone
24 Phones
Reserve Online
Ready for your next phone? Reserving online kickstarts the activation process before you head to the store, making for a quicker in-store pickup.
Not seeing the Reserve option on the phone you want? A live Mobilist™ can get you more information.
Start a chat

Ask about Curbside Pickup
When you’re ready for that next phone, make the pickup quick and easy. Chat with a live Mobilist™ and ask about curbside pickup.
Start a chat
Start a chat

Legal details
The Mobile ShopTM is a division of Loblaws Inc.
Contact our Head Office:
The Mobile Shop
600-500 Lakeshore Blvd. West
PO Box 600
Toronto, Ontario M5V 2V9
You can also fill out a form on the Contact Us page.